We build strategies and experiences that grow brands across digital and physical spaces.

Our engagement with the Fear of God brand began with an in-depth website audit that led to several rounds of strategic UX updates and ecommerce operations consultation. Our project goal was to increase their conversion rate via strategic optimizations, reducing friction from discovery to conversion.

Seriousandly conducted a full site audit that identified areas of opportunity for the aircompany.com platform. Post-audit we crafted a UX strategy that balanced the unique objectives of communicating an earth-changing message of possibility, educating the user on the concept and technology behind carbon conversion, and presenting the very different product offerings created as outputs of carbon conversion to the appropriate audiences, with coherent but differing conversion paths.

Uniquely balancing journeys of discovery and engagement for investors, research and scientific partners, industries sourcing products such as Sustainable Aviation Fuel and an audience for the novel by-products of carbon conversion, positioned as consumer-packaged goods, including perfume and vodka.

Seriousandly supported MOUTHWASH Studio throughout the redesign of aircompany.com with the foundation of a UX strategy and a back and forth dialog to optimize the new website as it was designed.

Seriousandly conducted a full site audit that identified areas of opportunity and growth for Deveaux New York’s direct to consumer ecommerce platform. Audit findings led to the development of an updated UX strategy that provided the foundation for a site redesign by MOUTHWASH studio.

Seriousandly provided detailed SEO execution across the new platform and directed the marketing strategy for re-launch.

Our ongoing services for Deveaux New York include ecommerce merchandising, content marketing strategy, CRM, and performance marketing.

Seriousandly conducted a full site audit that identified several areas of opportunity for the italist.com ecommerce platform. Audit findings led to a redesign of the entire website, with a focus on usability and best practices for showcasing the assortment of top-selling luxury brands. Seriousandly provided art direction and brand communication strategy, giving italist a clearer voice in the market.

Services extended into content strategy recommendations and refinements to the email marketing strategy.

In the first year after our site redesign, their conversion rate improved by 40%. This metric is often the key to improving a business, as it represents the efficiency of the site and how well customers are able to identify what they’re looking for.

Seriousandly planned, developed and now manages the direct to consumer business for Collina Strada. We created a viable revenue channel for the brand, replatforming to Shopify, planning DTC growth, actively managing inventory and implementing a holistic marketing program.

Beyond ecommerce, we’ve worked closely with Collina Strada on the brand’s seasonal presentations at New York Fashion Week.

We worked closely with the RCI team to design and develop a new website leading into the holiday season, taking a mobile-first approach to UX based on user demographics. The updated platform introduced new functionality on the homepage as well as optimized organization of the product information. We on-boarded a partner to facilitate international shipping, duties and taxes that increased metrics with overseas customers.

To kickstart the new season, we launched a campaign rewarding newsletter subscribers with early access. This campaign showcased the seasonal video for in-season direct to consumer communication. This included a lead generation strategy with early access, leading to a surge in email sign-ups. Overall, we saw a strong increase in early sales compared to previous season launch performance.

Additionally, we provided merchandise planning for the direct business.

Photography by Keith Oshiro
Video by Andre Bato

We began our journey into ecommerce and retail as the founders of Need Supply Co.'s online business. We were responsible for the strategy, development, creative direction and marketing for the brand and platform. What started as a three person team in a rented garage loft, grew to become a globally recognized leader in the digital space, with multiple offices in the US, a 60,000 sq ft distribution center and two stores in Japan.

Need Supply Co. was a destination for inspiration and discovery, as well as an expertly edited retailer.

We were at the forefront of combining content and commerce, creating lasting cultural connections with our customers, while maintaining a distinct brand both physically and digitally.

We launched a magazine, Human Being Journal, driven by our focus on celebrating community and culture, that was distributed around the world and translated into multiple languages.